Lewis Carroll famously made up his own words; chortle , burble and his poem, Jabberwocky being good examples. Frillip Moolog is a name that Kirsty E Smith created to reference a world with an alternative viewpoint.

Visually Frillip Moolog alludes to mirrored words: a gentle reminder of Alice Through the Looking Glass .

"When talking about her sculptures (or 'beings' as she prefers to call them) it is always within the context of Frillip Moolog. But is this name an alter ego, a brand or some other kind of concept? When probed about what Frillip Moolog is, Smith describes it as a 'place', albeit one that is in our minds or memories- a psychological place rather than a physical one. It is perhaps this idea of Frillip Moolog being a mental space that explains Smith's impulse, when creating her beings, to draw on both her own and other people's sensibilities, neuroses, desires, memories and experiences. The sculptures involve a dialogue between individual identities as expressed through personal, aesthetic taste and the social, economic and cultural conditioning, ideas, technology, fashions and fads of societies at given points in time, and more importantly, how these relationships change over time".

Matt Price contemporary art writer, editor and curator